The Biggest Technology Trends In Wine And Winemaking – Forbes
It is not often that I am able to combine two of my life’s passions: future tech and wine. When we think about the wine business, the images that come to mind might be more of vineyards stretching across the French countryside than associated with robots plus digital transformation. But the particular fact is that the industry has always been driven by science, technology and innovation. Today, things are no different. The latest wave of technology-driven change is focused on artificial intelligence (AI), the internet associated with things, augmented reality plus blockchain.
In line with other industries, winemakers and sellers are usually facing challenges posed by climate change, as well as growing demand from consumers for traceability plus accountability across their supply chains. Technologies such as these will help create new solutions as well as drive efficiencies and reduce waste. They are also leading to brand new ways with regard to us because consumers to experience drinking wines. So, here’s a rundown of how these trends are changing the way we make, sell and enjoy wine.
Augmented Reality and Smart Packaging
Wines labels are set to become far more sophisticated. Information will be accessible via QR codes and even AR , giving buyers insights into the produce they are buying as well as the production processes and conditions in which they were made. The Living Wine Labels app powers the “confessions” stories of those featured on bottles of 19 Crimes , with one bottle associated with Californian red even offering worldly advice from none other than Snoop Dogg. Sparflex has developed AR wines foil which usually launches animations and stories straight through the label, as has Californian wine producer Rabble , with labels that will come to life with dramatic animations using medieval-style illustrations. Some of this might seem gimmicky but marketers today firmly understand the value of building stronger connections between brands plus users simply by developing technology-driven experiences like these.
Blockchain and NFTs
Anyone along with an eye upon future trends in the wines and drinks industry will certainly have spotted the impact that will be already being made by blockchain and in particular, NFT technology . It is the very fact that NFTs are “non-fungible” – meaning they may be unique – that makes them valuable, as they can be linked to real-world items (like a bottle of wine) and used as a certificate of authenticity or provenance. They can be sold purely since collectible artworks inspired by great real-life wines – as is the particular case with BitWine , a collection of 1, 000 entirely digital wines designed simply by sommelier Lauren Vaile. After all, if we are all going to be living in the metaverse , then why not have a cellar stocked along with virtual wine beverages to show off to your friends when they come to visit? If you prefer to invest your money in real wine, then the WiV platform might be more appealing. Its NFTs are all associated with containers of actual wine that are securely stored, meaning that if the owner wants to drink them, they can swap the particular NFT for the bottle. On the other hand, if they simply want to sell it on for a profit, they could just pass the NFT to the new owner.
Wine Block Chain is usually a platform that promises to help establish trust and transparency throughout the business by allowing every stage of the process to be recorded in secure, tamper-proof blockchain ledgers. Developers EZ Lab recently completed a trial, within partnership with Ernst & Young, in which a bottle was traced plus certified from vineyard to bottle. All of the particular information can be verified through the smart tag that can be scanned by the customer with their smartphone, from when it has been bottled to which pesticides and fertilizers were used during production.
AI plus Automation
WineCab has created an AI-driven wine wall complete with robotic sommelier. The huge installation – starting at around $179, 000 if you are interested – uses AI in order to choose the perfect wines to go along with your meal before its robotic arm transports the particular bottle from the wall to its dispenser. The perfect toy regarding multimillionaire wine fans in order to add to their mansions.
For a slightly more affordable option, Preferabli (formerly known as Wine Ring ) is a recommendation platform not just for wines but also for beers and spirits, that learns about user preferences and how in order to match the perfect consume to meals. Designed to be used both by merchants and consumers, it is available as a smartphone app or built into models of LG’s Signature range of wine cellar.
Many uses have also been found intended for AI within the growing procedure – including the computer vision solutions provided by Tule that use video to monitor plants because they grow, and provide feedback telling growers when the water levels are adequate and what levels of “stress” the vines are under.
Ted , the vineyard robot developed by Naio Technologies, helps to tend crops and clear away weeds, reducing the need for growers to put potentially harmful herbicides into the soil.
Green Brain is a project that harnesses the power associated with satellite imagery along with AI in order to the particular health of crops throughout entire vineyards, giving farmers insights in to how nicely irrigation is definitely working as well because the health of their crops, providing early warning whenever they may be at risk from disease or pests.
Other systems use automated drones rather than satellites, such as the one used by Spanish producer Bodegas Ayuso , which combines drones with satellite imagery, ground sensors plus local weather station data. All of the data is crunched by AI algorithms in order to provide insights that may be acted on within real-time.
The wines industry can be using many interesting tech innovations, and there are usually many a lot more to arrive. If you would like to stay on top of future styles, subscribe in order to my newsletter , have a look at my books Tech Styles in Practice plus Business Trends in Practice , and follow me on Twitter , LinkedIn , plus YouTube .