The 5 Biggest Media And Entertainment Technology Trends In 2022 – Forbes
The particular media and entertainment industry is driven by technology. This includes everything from cutting-edge special effects developed for movies (and then adopted across other industries) to streaming media, virtual reality gaming, and new delivery channels for news, music, plus advertising.
During the pandemic, even the few remaining outlets for entertainment that have remained analog – like music concerts and theatre – moved into the particular digital domain. While 2022 will (hopefully) see us returning to spending more time out of the house, creators and producers who want to maintain the increased reach they developed are likely to continue to drive innovation in this field.
So here’s my overview of some of the most important trends that will impact the way we consume media and digital entertainment over the next 12 months. Please note that this article does not cover trends in gaming which, although technically counting as amusement, will be covered in an upcoming piece.
Artificial intelligence (AI) will continue to have a transformative impact throughout the media industry. Within this industry, its three the majority of important functions will be recommendation, voice recognition plus media automation. Since the arrival of Netflix and loading services possess upended the particular way all of us discover and consume enjoyment media, every provider has invested in recommendation technologies in order to more efficiently plus accurately surface content with audiences that will find it valuable. Netflix has said that 80% of its content delivery is achieved through recommendation, and it, as well as all other streaming providers, is going to be competing to improve on this score throughout 2022.
Likewise, media companies will always strive in order to create a lot more and more useful plus accurate tone of voice recognition systems. Voice will be increasingly becoming the way that audiences prefer to communicate along with services, which will become better at using natural language algorithms to understand what we want from them.
AI is also used in content software, for example, to generate snippets of films or music that are many likely to appeal in order to us for use within previews and thumbnails. So if a service knows that will we tend to gravitate towards romance, then when we preview a movie that contains action and love elements, we’re more likely to see snippets associated with scenes featuring romantic elements.
Virtual events, performances, and shows have all grown in popularity while much of society has been locked down or restricted inside how often we can leave our homes. This heralded the emergence of the metaverse – online, persistent, plus interconnected electronic environments where we are able to meet to socialize, work, and, of course , be entertained! Metaverse performances such as concerts by Ariana Grande plus Bruno Mars that took place last year inside the on the internet game Fortnite are just a glimpse of what is to come. While the particular metaverse may not become quite achieve Ready Player One levels of sophistication by 2022, it’s going to be increasingly become the venue exactly where we share entertainment experiences with friends from the comfort of our houses. Streaming services including Hulu and Disney Plus already include “watch party” features that let you discuss movie time with groups of friends, wherever you are in the world. However, and also brand new collaborative ways to experience old entertainment forms like movies and music within online environments, the metaverse will make entirely new forms of amusement a reality, this kind of as exploring virtual conditions – The disney produtcions have announced plans to create a metaverse theme park, for instance.
Non-fungible tokens – blockchain-dwelling certificates used to record the ownership of digital assets plus enable “unique” digital content – are usually controversial but undeniably revolutionary. And the particular media and entertainment industry is certainly not really immune to their potentially transformative effect. While we have mostly seen them used to enable the sale of digital artwork, we will progressively see them used for everything from IP management in order to selling content based upon shows. Rick and Morty creator Dan Harmon’s new show, Krapopolis, is said to be curated entirely on blochchain and will feature its own marketplace with regard to trading NFTs based upon the show. NFTs also have the potential to influence the way in which artists and stars build relationships with their fans by enabling them to release exclusive collections that can be collected when followers interact digitally using their idols, much the same way that autographs are used to report real-world encounters!
Social media 2. 0
Social media is constantly evolving – how many people reading this still update their Myspace page? Facebook is usually still the biggest social network by some margin, yet throughout 2022 will carry on to shed users, particularly younger ones, to newer competitors, as they continue in order to be drawn towards “the next big thing. ” Social press 2 . 0 can be thought of as being defined by a desire to overcome some associated with the negative aspects identified within “traditional” social mass media. This includes data and privacy concerns, identity theft, the particular dissemination of misinformation plus fake information, and the opportunities it creates regarding trolling and bullying behavior. Social networking two. 0 also encapsulates the concept that the way we all consume traditional media from networks such as CNN plus Fox News is rapidly changing. These days, it’s significantly likely that will content from these producers will be consumed in bite-sized form through platforms like Youtube or shared across Twitter and TikTok, where it can be discussed and rated rather than just passively consumed. This, in turn, is prompting a shift in the way such content is definitely being created – with added emphasis on content which can be packaged into bite-sized, shareable chunks.
The creator economy
Finally, conventional, mainstream, plus mass-market types of media and entertainment will certainly continue to lose ground to the a lot more personalized, niche, and community-driven media known as the particular creator economy. Mainstream media outlets may strive to emulate the methods associated with platforms such as YouTube, TikTok, and Twitch by positioning their celebrities and celebrities as “influencers” and building more community-generated content in to their output. Short-form videos and creator-driven platforms will grow in popularity, especially ones that allow audiences to develop personal associations and connections with their favorite creators plus influencers. The amount of money paid to creators via the Patreon platform doubled through $1 billion in 2020 to $2 billion within 2021, and that growth is likely to keep on into 2022. This can be a sign that audiences are growing increasingly comfortable with the idea of bypassing networks plus platforms to be able to connect directly with their own favorites.