Tech trends driving a much-needed travel sector transformation – ETTravelWorld.com
By Anupam Kulkarni, CEO & Co-Founder, iauro Systems
Innovation in Travel Sector has always been unbalanced, for some parts have been greatly augmented by technology, whereas some still prefer to stick to obsolete methods. However, the pandemic has severely impacted the current setup, and the whole travel industry had to corroborate their existing process.
Covid19, along with a fall in passenger volumes, also brought an acute need for advancement in travel tech to redefine the notion of traveling altogether. This downturn brought into focus the facets of current travel that won’t work, and the industry needs to evolve, shift its priorities, explore and develop conducive travel experiences that will reignite the passion of Hodophiles and bring about a much-needed change.
Opens portal to digital eco-system
The shift from your brick-and-mortar travel agency to digital bookings has already revolutionised the travel sector. With all the upcoming tech innovations, tourists will have many localised and customised stay and travel advisory options.
Zooming in on big data
Leveraging technology to harvest data and analytics to observe consumers’ behavioral patterns, businesses worldwide are rapidly optimising services in the travel sector across the customer journey. Big Data is the need of the hour. In today’s time, personalisation is the driving force behind a successful venture and using valuable data to optimize pricing strategies by anticipating future demands and improving customer experience can be simplified based on these evidence-driven decisions.
AI & IoT Integration
Majorly classified into three essential categories: Robots, Travel Bots or Chatbots, and Machine Learning; Artificial Intelligence is the momentum behind many sensible tech innovations in the travel industry today. Chatbots come as a sensational involvement to enhance the user experience by delivering rapid responses to problems or queries on a 24/7 basis and extracting useful information from customer interactions. Accessing voice-activated Chatbots will further reduce human interaction where you can order meals or perform a task without talking to a live person, which otherwise would have required some form of human contact.
Artificial Intelligence is the most efficient replacement for human interference as it accurately predicts and draws conclusions associated with business performance while accelerating procedures and reducing expenses. IoT, or the Internet of Things, is one of the most sought-after technology trends that incorporate internet-based interconnectivity between your everyday devices, allowing them to send and receive data.
Numerous devices, from lights and heaters to air-cons, mostly everything can get connected to the IoT, enabling everything to be controlled from a single place or unit. This technology can be applied in many travel domains to offer clients a seamless travel experience and enhance customer satisfaction.
One of the key tech trends, the high-end recognition technology, is used in hotels to make seamless customer interaction by incorporating facial recognition, retina scanning, fingerprints, and other biometric identification techniques to allow you to access your rooms or for semi-contactless check-outs. This technology has revolutionary potential to remove friction from purchases and make authorization and payments hassle-free and fast, providing a smooth user experience.
VR & AR
Virtual Reality has brought in a vast difference not just in the tourism industry but also in several different other sectors. Virtual Reality is like a teaser of an upcoming movie, providing you with an almost real experience of your desired locations right from the comfort of your own home, which ultimately capitalises on your decision to proceed with the booking or not.
VR Tours are pretty in vogue now to give you a first-hand experience of everything from hotels and restaurants to hotspot tourist attractions, landmarks, and specific activities. Like VR, AR or Augmented Reality does exactly what VR does, but instead of replacing your surroundings with high-quality visuals, it augments your natural surroundings. AR is cost-effective and doesn’t require any additional gadgets or devices compared to VR. Just your mobile phone would do!
With the graphical representation of nearly everything, the travel sector can primarily benefit from using this tech trend to offer clients near-perfect entertainment. Can you imagine what it’d be like to have virtual concierges or staff like Siri and Alexa? Digitalisation has shifted much of our perception, and how much you Do It Yourself (DIY) to how much is and will be Done For You (DFU) will change.
The emerging tech trends in the travel industry will drive job creation that won’t necessarily be data-centric or involve human interaction but would require a shift that would utilise a different skill set, not wholly to let go of the workforce.
In this new normal, tourism business owners must keep ahead of their rivals by constantly enhancing the robust client experience through technology that can assist through augmented accuracy and convenience while eliminating human error. Incorporate the above tech trends in all that you do, and you can smoothly embed innovations in all the services you provide.
DISCLAIMER: The views expressed are solely of the author and ETTravelWorld.com does not necessarily subscribe to it. ETTravelWorld.com shall not be responsible for any damage caused to any person/organisation directly or indirectly.