Talking Dawn’s people, patent-pending tech and trends – BakeryAndSnacks.com
A 2020 employee engagement survey by the bakery specialist identified increasing the number of women in leadership would advance Dawn in its DE& I (diversity, equity and inclusion) goals.
A year later, Dawn launched its first Women Leadership Programme (WLDP), a robust platform that builds plus strengthens the company’s talent pipeline and provides high potential ladies with the particular right knowledge, skills plus experience to accelerate their development and prepare them to take on higher level management roles.
“Through one of our employee surveys, we heard from Team Dawn that they thought it would be beneficial for us to have more women leaders at the top of the organisation, ” said Felisa Stockwell, VP associated with Global People and Culture, Dawn Foods.
“As we rolled out our formal DEI strategy in 2020, we went back to our own team plus listened to team members through listening sessions. And we been told by them again that will it’s a priority for us in order to have more women at the particular top of the company in executive leadership roles.
“We decided one way to do this was to create a formal and structured development programme, so that we can invite high-potential females to get experience with the right knowledge, skills, and opportunities to accelerate their own development and really get all of them ready to take on those higher command roles. ”
Why are people so important?
“Without the [right] people at Dawn, all of us can’t make any product [and] we all can’t sell, ” added Jason Lioy, Dawn’s chief people officer.
“But more than anything, Dawn is a family company, so, our people are treated like family.
“Every business conversation we get into – whether it’s an acquisition, investment or new item launch, reformation … or even building a new plan – we talk about the people and impact on people. It’s part associated with our DNA. ”
Stockwell said the 12 in order to 18 month-long WLDP is both a long-term initiative and the springboard onto something bigger.
“We see this as a long-standing, sustainable program that will continue to grow and accelerate women’s development, ” she said.
“But in that same token, we also see this particular as the pilot for bringing other specific developmental programmes into the organisation … something that will we’ll become looking into in 2023. ”
Added Lioy, “If you come up with something that pops and then [move onto] something else, people lose interest and get disengaged. Same thing with products. So, whatever we do, we make sure it’s repeatable. If not, enhance this for the next evolution. ”
Stockwell said Dawn’s diversity, collateral and inclusion (DEI) approach comprises three key pillars.
“The first will be embedding DEI into our mix. That’s everything we do every day as an organisation: our own policies, the practices, how we interact with people, how we treat people.
“The second is around training, education and awareness, helping folks understand DEI, what that will means. This is where celebration comes in: celebrating our differences, what makes us who we are usually.
“The third pillar is usually external outreach and focus on supplier diversity. We’re going to work toward doing a lot more of that in the particular coming years by reaching out in order to organisations plus universities to bring in diverse skill, veterans, individuals with disabilities, etc.
“I would add that will, as part of our own DEI technique, we have involved some of the customers – especially in North America – for things like Pride Month.
“For National Hispanic Heritage Month [15 September – 15 October], we’ve done spotlights on customers to share their stories and what that specific holiday or celebration means for them and their communities. That’s a way for all of us to engage our clients in this special event or event, but also for us to let [consumers] know that DEI is a priority at Daybreak, ” said Stockwell.
Doughnuts of the future
At this year’s IBIE, the global bakery manufacturer and ingredients distributor showcased its latest innovation, fast becoming a gamechanger in the bakery arena.
Thanks to the heightened consciousness around health triggered by Covid, “everything is definitely individually packed, ” said Lioy. While up there on food safety, the particular downside is a ‘weeping’ glaze after a couple of hours.
Dawn’s Pak Perfect Non-Sticky Donut Glaze is really a patent-pending glaze over technology that allows for packaged yeast-raised doughnuts to stay non-sticky with regard to up in order to five days.
“Dawn’s latest doughnut development provides grocers and manufacturers with a solution that keeps yeast-raised doughnuts looking great while staying fresh, longer, ” said Roja Ergun, director of R& D Wet Ingredients, Start Foods Northern America.
“Our new doughnut glaze remains intact, non-sticky, and greatly reduces waste plus assists with the labour needs of bakeries. ”
Consumer feedback has furthermore been positive, with 66% of participants in Dawn’s Sensory Testing noting a preference regarding Pak Perfect yeast-raised doughnuts over traditional glazed variants.
Tech, nostalgia, joy and health
IBIE also offered Dawn Foods the opportunity to unveil the 2023 global bakery trends report that will delves into a greater understanding of consumer wants and requirements. For the past 3 years, Dawn’s Market Research & Insights team interviewed thousands of consumers, bakeries, retail and foodservice establishments to observe exactly how these styles come in order to life.
“We actually have four brand new trends that we’ve released this year, ” said Sarah Hickey, senior director of Insights & Marketing, Daybreak Foods North America.
“The first is technology transformation; showing how meals has evolved and where consumers are consuming food, based off of the advancements of using technologies, not just online ordering plus delivery, but all of the elements of social media as well. To make consumers’ lives easier when they’re consuming foods and the location that’s most convenient for all of them.
“The second trend that we’re seeing is experience exploration. This is about the blending of nostalgic forms and flavours that will consumers have an emotional connection to, but are also craving that desire for search, both in forms of new global plus cultural flavours.
“So, the mixing of things, for example , all of us have explored a Mexican hot chocolate brownie: taking the flavour profile of Mexican hot chocolates and bringing it in to the brownie. Consumers are really excited about trying points grounded within the familiar along with a twist that makes it fun and exciting for them. ”
The third pattern, said Hickey, is daily delights.
“This can be rooted within consumers’ wish to bring moments associated with joy and happiness into their lives as we think regarding the importance of mental wellbeing and mental health, especially over the past few years.
“Consumers are really thinking plus talking about that. We know that consumers are prioritising their psychological wellbeing, things that bring them happiness just as much as the calories that they’re consuming. So, we’re seeing a lot of growth in small, individual indulgences that are actually high quality and bring all those moments of joy. ”
Finally, mindfulness matters.
“That is certainly our wellness … the particular consciousness associated with the consumer. It’s not really about a strict diet, strict rules or strict regulations that we’ve seen in the past . but about being very conscious about their own personal wellbeing, what works to them. Things like gluten-free, reduced sugar plus a clean label. They’re [also] concerned with the environmental consciousness of things: made in the sustainable way or things that are made in an animal welfare environment and if you think regarding things such as vegan or vegetarian. It’s not simply about their own personal wellness, but the particular greater good.
“And local. How do these people support their particular communities? That is all wrapped together in 1 mindset that will the consumer is getting forward, and that’s how they align themselves with the brands that they’re choosing. Again, it’s not about rigid diets or even strict regulations, but how does that collective fit in to their values system, ” said Hickey.
The growth of the metaverse
Going forward, Hickey believes the mindful matters concept will continue to grow plus resonate with conscious customers.
“That consciousness will continue to play a role in all from the different components that we all see and some of the other trends, ” she stated.
“Within mindfulness matters, we furthermore see daily delights coming in, [while] mental wellness gets folded in with physical wellbeing and wellness, plus the particular wellness associated with the atmosphere, community, plus planet.
“I think we’ve only scratched the surface. Start has done a wonderful job in creating a portfolio of better-for-you items that are still delicious – we have figured out just how to make a delicious brownie that just happens to be a vegan.
“It’s definitely an area that we are putting a lot of concentrate and energy and attention into. I also think technology is not going away, ” said Hickey, noting the particular metaverse will become ingrained in the habits and lifestyles of the younger generation.
“As an industry, we need to figure out how to pivot individuals moments, exactly where baked goods and desserts play a role, yet in a different environment that will no 1 have seen before. ”