SOTI predicts four key technology trends for 2023 – iTWire

COMPANY NEWS: SOTI, the world’s most trusted provider of mobile and IoT management solutions, predicts four key technology trends that will have an impact on the Australian and New Zealand markets in 2023.

Increased technologies investment with regard to improved customer experiences, cloud security and the growth associated with zero trust, device sustainability, and voice search technology are predicted to directly impact organisations in the year ahead.

“With significant economic headwinds anticipated in 2023 due to rising interest rates, organisations are going to be challenged specifically when it comes to growth. In such an environment, solutions that support business mobility, create organisational efficiencies and connections with customers will be central to operational success. Business leaders must be aware of key business mobile technology styles to maintain their competitive edge, ” said SOTI vice president of sales, APAC Michael Dyson .

Technology investment will centre on improving the customer experience
Consumers engage and respond well in order to brands that will market to them as individuals, such as through personalised recommendations via email or targeted online ads promoting goods that they have recently viewed.

In 2023, businesses will likely capitalise on this trend plus leverage the particular vast amounts of client data available to them to create products and services that are uniquely tailored in order to individual consumer needs.

This can be achieved through the creation of customised touchpoints throughout the customer journey and extended to physical stores.

By equipping retail associates with mobile devices (such because tablets or even mobile computers), customer service personnel can quickly retrieve product information, stock availability and recommendations for loyal customers based on their previous purchases. This helps customers feel that the items and services are distinctively relevant to all of them.

“Rising customer expectations and tighter household budgets present a perfect storm for businesses looking to grow their operations in 2023. As a result, companies will find that they need to quickly to adopt new approaches, strategies plus technology solutions that improve operational effectiveness and offer an outstanding consumer experience, ” said Dyson.

Cloud security as well as the growth associated with zero believe in
The concept of zero trust – where anything and anyone trying to access a corporate network or corporate data should be considered untrustworthy and forced to validate their credentials – isn’t new.

However, only 21% of enterprises use zero trust within their existing IT infrastructure. This leaves organisations blind to info such since who is accessing their apps and how data is being used and shared – especially when it comes to mobility.

While a model of absolutely no trust can improve cell phone security, it is more about changing your business mindset to consider anything as a security risk and not allowing anybody to access data or join networks without first verifying their own credentials.

With improved security measures expected to be the heightened focus for companies in the new year – it’s likely that a bigger budget will be allocated to strengthening IT infrastructure protection – along with 42% of IT professionals stating that safety concerns will be the top factor to increase IT budgets in 2023.

According to CIO Dive, cybersecurity will take up 11% of IT finances. While that may seem like a lot, when it’s looked at through the lens associated with risk administration, it probably isn’t. If a security breach can potentially cost a good organisation billions of dollars, spending a fraction of that will on security is a wise investment.

Device durability and a new focus
Businesses have long been cognisant of the need to act sustainably in order to align with consumer demand. However , date-waste continues to be a massive issue in organizations globally.

In 2023, organisations will require to have better inventory management controls in place. Having insight into the particular devices you have in position, where those devices are located, the status of all those devices plus trending behaviour they are emitting will help retailers identify anomalies quickly.

Advances in device management software gives businesses cumulative data across their entire fleet, while also providing very granular data upon the behavior of individual devices. This particular relates directly to device health, such as battery wellness, wear and tear, and overall performance.

Understanding these issues may have the huge effect on not only mitigating issues in the field along with faulty products but also assisting within refurbishing current devices to reduce e-waste and the particular premature disposal of gadgets.

Using voice search to make predictive, data-driven decisions within the enterprise
Enterprises are usually using various mobile technologies and data collection devices at any given moment. That information eventually gets into the hands of executives, through reports, who then must sift via tons of reports filled with graphs, charts, developments, and predictions.

But what if they could use their particular voice to simply ask a question and possess that question converted into a proper query that can run through the database, get the results, and convert the answer back in a natural tone of voice that tells the executive exactly what they may be looking for?  

This is the power of voice search; something that is projected in order to play a much bigger role for company in 2023. Voice research takes away the need to look up the data or decipher it in huge volumes.

With a rise in smart, business-designed voice search technologies now available – it is predicted that organisations will increase spending in this area to save on both the time and resources it takes to traditionally access the information they are looking for.

About SOTI
SOTI is the world’s most trusted provider of mobile and IoT device management solutions, with more than 17, 000 enterprise customers and millions of devices managed worldwide. SOTI’s innovative portfolio of options and services provide the tools organisations need to truly mobilise their operations plus optimise their own mobility investments. SOTI extends secure mobility management to provide an integrated solution to manage and secure all mobile devices in addition to connected peripherals in an organisation.