Shopping On The Go: 5 Strategies To Build A Strong M-Commerce Campaign – Forbes

Director of Sales and Strategic Partnerships at ReadyCloud , the Shipping, Returns, Growth Marketing and CRM Suite built for e-commerce.

In this increasingly digital age, it’s hard to keep up with the latest technology trends. But one thing is certain: The buying and selling of products and services through mobile applications, websites and other devices—or mobile commerce (m-commerce)—is the future. And at least for now, it seems here to stay.

M-commerce as a form of web commerce has emerged as an increasingly popular option for both retailers and consumers in recent years. As a disclosure, my company ReadyCloud is a provider of e-commerce shipping, returns and marketing solutions.

According to the Pew Research Center, an estimated 85% of surveyed Americans in a 2021 study owned a smartphone capable associated with shopping online, which, per Statista, helped fuel 58% of all ecommerce traffic in 2022.

In this article, I will break down just why m-commerce is the future of online shopping—and five strategies brands should use to build a strong m-commerce campaign.

This is mobility meets convenience, speed and security.

One associated with the biggest benefits of m-commerce may be the convenience affords. It gives customers the ability to shop anytime from virtually anywhere. This means that consumers are now shopping whenever it’s convenient for them, whether they’re at home, at work or on the go. Add voice buying to the mix, and it is never been more convenient for a consumer to find and buy the product they want from an online store than it is today.

Perhaps one of the most desirable advantages of m-commerce is velocity. Consumers no longer need to drive to a store, park, shop plus go. Using their mobile device, they can browse, swipe, tap, click and purchase. A wide variety of stores with an online and a brick-and-mortar presence now also offer options to buy online pick up in store (BOPUS), further adding to the comfort.

Even better? M-commerce is also much more secure than purchasing in-store. M-commerce uses a variety of encryption technologies to protect the personal and financial data of consumers, ensuring that the buying experience is streamlined and safe.

How rapidly is this growing because a trend?

The growth of m-commerce is evident in the particular statistics. According to a study by Statista , global m-commerce sales were projected to exceed $3. five trillion inside 2021. This is a huge increase from 2018, when m-commerce sales were estimated in order to be $1. 89 trillion.

Another study from Statista shows that Asian markets are expected to dominate the m-commerce market, with this region conducting about half of their sales through m-commerce, while consumers through the West used m-commerce for about one within four.

How can leaders develop the strong m-commerce strategy?

Now that we’ve explored the potential of m-commerce, it’s time to develop a strategy for your business. When developing an m-commerce strategy, here are five important factors to consider.

1. Determine your target audience.

Who are your customers? What do they need from your business? Knowing your focus on audience will help you develop a strategy that will meets their own needs plus wants.

2 . Choose the m-commerce platform that’s best with regard to your company.

There are several m-commerce platforms available, including Magento, Shopify and WooCommerce. As a disclosure, I work for an e-commerce CRM software provider that integrates with these major shopping carts plus marketplaces. Each platform has its own features and capabilities, so be sure to choose the platform that’s most suitable for your own business.

3. Decide on the payment choices you’ll offer.

Will you accept credit cards, PayPal, Apple Pay or even other payment methods?

Make sure you consider all the available transaction options plus choose the particular ones best suited to your business.

4. Incorporate the marketing strategy you’ll use to promote your m-commerce business.

Will you make use of social media, email marketing, search engine optimization or some other methods? Once again, make sure to consider all available marketing strategies and choose the ones that are the most appropriate for your own business.

5. Integrate the customer service strategy you’ll use.

Are you going to offer customer support via email, phone or social media? This really is another area where you may find 1 method most viable for your situation.

What should be included in your m-commerce plan?

As soon as you’ve developed your m-commerce strategy, it is time in order to create a plan. An m-commerce plan should include the timeline, budget and goals. Such a timeline ought to include when you plan to launch your m-commerce company, as well as any milestones a person want in order to reach. Make sure to factor plus budget for any kind of costs associated with launching your m-commerce business, too, such as software program, hosting and marketing.

What need to leaders look for in an m-commerce system?

Once you’ve created your m-commerce plan, it’s time in order to choose a platform. As mentioned earlier, there are several m-commerce platforms obtainable. Each platform has its own features and capabilities, so be sure to choose the particular platform that is the most suitable regarding your business.

As a single case example, Magento will be a popular e-commerce system that’s used by many businesses. It offers a range of functions, including customizable product pages, secure payment options plus powerful advertising tools. Whereas Shopify is another popular web commerce platform that’s easy to use and offers a variety of features, such since support intended for multiple languages and currencies, powerful analytics tools and a wide selection of themes and templates.

Let’s sum things up.

M-commerce will be the future of e-commerce. It provides a wide range associated with benefits, including convenience, rate and protection. To get started along with m-commerce, it is important to develop a strategy, create the plan, select a platform and find a service provider. Doing so can empower your own business in order to tap into new sales streams that will help improve your bottom line plus add more appeal to your own business.

Forbes Business Development Council is an invitation-only community for product sales and biz dev executives. Do I qualify?