Parsons and Roblox Partner to Educate on Digital Fashion and Trends – The New School News


Parsons and Roblox Partner to Educate on Digital Fashion and Trends

The concept of the metaverse has been around for almost 20 years now, although the public has only really started to engage with what it has to offer in the past few years thanks to popular platforms plus technology companies like Roblox.  

Now, the metaverse is set to become a bit more fashionable thanks in order to a multi-faceted partnership between Parsons School of Design and Roblox that includes a course collaboration where students will create hyper-realistic and inclusive 3D digital apparel. The partnership also includes the particular 2022 Metaverse Style Trends report, which highlights how important self-expression through digital identity and avatar style is for members of Gen Z who have grown up socializing on platforms like Roblox.

“Partnering with Roblox offers Parsons students working in creative technologies an exciting opportunity to engage the complex intersection of visual culture and social structure, and to play with how we make meaning when we dress ourselves – within digital plus physical worlds, ” says Shana Agid, PhD, Dean of the particular School associated with Art & Media Technology at Parsons School of Design. “We’re excited to see how students’ own diverse experiential knowledge, together along with their research, critical thinking, and electronic and visible design skills, shape the futures associated with these spaces. ”

Faculty members at Parsons are leading the development of The New School’s next wave of fashion design with innovative, education, and marketing experts at Roblox. The course will be available to Parsons students for the Spring 2023 semester, plus equip college students with the particular training and tools in order to prepare for that changing mediums and self-expression of the future.

In the 16-week collaborative and production-driven course, learners and faculty will begin to explore the intricate relationship among digital plus physical fashion set in an immersive future. The particular curriculum is focused upon researching and prototyping digital and physical fashion for immersive environments, which includes proof of idea prototypes that students will certainly create on Roblox.  

Students will learn to apply the latest technologies to create hyper-realistic and comprehensive 3D electronic apparels that will fit any body type, plus have the opportunity to work with experienced style designers from both the Parsons and Roblox communities to push the particular experimental nature of digital fashion for our future presence. Ultimately, students will be able to create a retail experience along with their bodily and electronic clothings and accessories in Parsons plus in the Roblox Avatar Marketplace.

In addition to the new course, Parsons and Roblox furthermore published the particular 2022 Metaverse Fashion Styles report, which usually offers timely research plus analysis associated with trends inside digital fashion and self-expression among Gen Z consumers who are usually active on Roblox. Combining a wealth of behavioral data from the Roblox platform and survey responses associated with 1, 000 Gen Z . respondents living in the U. S. *, the report offers a good in-depth look at consumer preferences of those closely familiar with self-expression via digital identification and style.

“Gen Z consumers are spending more time in immersive social spaces like Roblox, exactly where they have been expressing themselves by means of their creations and digital style preferences for over a decade, ” says Christina Wootton, Vice President of global partnerships, Roblox. “With their growing economic power and influence on fashion, trends through the metaverse are expected to have a profound impact on actual physical fashion, while trends from the actual world will also continue in order to move into the particular metaverse. The data sourced for this report further underscores why the next generation of fashion designers and brands may become deeply immersed in digital style – designing digital collections and dressing avatars. ”

“Collaborating on this research with Roblox has made it even more clear that self-expression through digital fashion is important for electronic natives plus Gen Z ., ” states Ben Barry, PhD, Leader and Associate Professor associated with Equity and Inclusion, College of Fashion at Parsons. “Designers of the future will need to produce in 3D and push the boundaries of creativity with metaverse-only garments, accessories, and selections that can be made available along with lightning-fast speed to millions of consumers globally, on systems like Roblox. As we prepare the next era of style designers for their careers, all of us look forward to the future where this particular creative profession is made accessible to all through the latest technology and creators’ innovation. ” 

A virtual panel hosted by Roblox and Parsons School associated with Design upon November 2, 2022, through 9: 30am PT/12: 30pm ET, can feature top fashion plus metaverse specialists discussing the particular report’s key findings and predictions with regard to “ What’s Next in Metaverse Fashion? ”. RSVP here in order to hear expert thoughts on the research plus what’s yet to come inside digital fashion.

Key insights from the 2022 Metaverse Style Trends statement include:  

  • With Gen Z spending more time socializing, creating and conveying themselves within immersive social spaces, the demand regarding digital style, its widespread impact, and, as the result, its prestige are on the rise.
    • Half of the survey respondents say they are changing their avatar’s clothing at least every week, plus for two in 5 self-expression (via clothing and accessories in the digital world) is already MORE important than expressing themselves within the physical world.
  • Just like in the physical world, community members on platforms like Roblox tend to connect with plus react to others based on the way they look and dress , which can have a profound effect on their self-confidence and relationships.
  • Nearly 3 in 4 say they will spend money on digital fashion , and two thirds are usually capable to wear brand name digital items upon their Roblox avatars .
  • Respondents note the particular importance of having varied customization options for his or her avatars, and the vast majority also agree with the importance of electronic clothing designs being inclusive .
  • Full report findings also discuss most well-known metaverse trend styles and best-selling clothes categories, what virtual closets of Style Z customers and digital fashion budgets look like, plus more.  
    • Download the 2022 Metaverse Fashion Trends report here.

*Methodology: To obtain the most recent consumer insight data, Roblox, in collaboration with the Parsons School associated with Design, commissioned a poll from Momentive (makers of the SurveyMonkey platform) fielded September 19-21, 2022, among 1, 500 U. S. people ages 14 in order to 24, residing in the United States. The particular sample has been balanced intended for gender using the Census Bureau’s American Community Survey to reflect the demographic composition from the US population in that will age range.