Music Week – Music Week

Ingrooves Music Group is on a mission to help with the lead time on marketing activities seeking to amplify UGC-driven streaming growth.

Today (October 26), the company has announced that it has been issued the third in a series of US patents which, it claims, will transform “the way artists reach new audiences and sustain listeners in today’s engagement economy, increasing streams agnostic of platform. ”

Christened Artificial Intelligence Prediction Of High-Value Social Media Audience Behaviour For Marketing Campaigns, the new patent will extend the capability of Ingrooves’ opportunity detection technology into short-form video platforms spanning TikTok , YouTube Shorts , plus Instagram Reels .

In turn, they claim it will offer artists and labels the ability to analyse early trends in user-generated content that are highly likely to translate in order to digital streaming services like Spotify and Apple Music .  

An official press release stated that the new invention “spotlights UGC trends that will are clear opportunities for growing audiences on subscription streaming DSPs even before significant growth on loading DSPs occurs, increasing lead time for marketing activities that can amplify UGC-driven streaming growth. ”

With this invention we are taking the particular guesswork out of which UGC-driven events have typically the most potential to be powerful development moments with regard to marketers to act on

Dr. SK Sharma, Ingrooves

The technology analyses UGC trends, looking for leading indicators of progress on membership DSPs to be able to signal opportunities to invest in cross-platform promotion or to hold off on the larger investment while nurturing the trend.  

Speaking about the brand new technology, JT Myers , co-CEO, Virgin Music Group, the parent company of Ingrooves, said: “Our global music analytics teams, led by Dr. SK Sharma, are at this forefront associated with creating AI & ML innovations for you to power an entirely new way of marketing music. ”

Nat Pastor , co-CEO, Virgin Group, added: “These patented breakthroughs enable marketers to navigate through the noise and a sea regarding data to find new for you to increase streaming and build long-term fans in ways never before possible. ”

This latest technologies builds on previous innovations in Ingrooves’ marketing suite that includes Songs On The Move plus Smart Audience advertising.    

Speaking about often the patent, Dr . SK Sharma, Ingrooves’ chief analytics in addition to AI Officer, said: “We are innovating to address two of your most important challenges performers and labels face in the songs industry – getting their music heard and building loyal fan bases. With this particular invention we have been taking the exact guesswork away of which usually UGC-driven occasions have the most potential to be powerful expansion moments regarding marketers to behave on. Our rigorously quantitative and extremely scalable methods drive results that are both attributable and verifiable. As always, we thank Sir Lucian Grange and Boyd Muir intended for their longstanding dedication to help innovation and even supporting the particular entrepreneurial spirit necessary to expand beyond the current concept of audio marketing. ”   

Earlier this year, Ingrooves Wedding ring acquired Alda Music, a major music label and distributor in Iceland.   Alda was founded in 2016 by musicians Sölvi Blöndal (pictured) together with Ólafur Arnalds . Over a period of six years it has become a key player within the Nordics.  

For more stories like this, and to keep up to date with all our market leading news, features and analysis, sign upward to receive our daily Morning Briefing newsletter