Marketing trends for Nov. 18, 2022 – AdAge.com

This week’s winners, losers and newsmakers.

Winners

Miller Lite: The Molson Coors brand is putting the beer in Christmas cheer with a Holiday Tree Keg Stand, “so you can drink draft Miller Lite straight from your evergreen tree, ” it announced earlier this month. And people are drinking it up. The particular keg stand, described as a “fully-functioning tree stand designed to fit perfectly around a quarter barrel keg of Callier Lite, ” went on sale at a special website upon Nov. 10 for $49. 99. It sold out in 45 seconds, according to Molson Coors, prompting the brewer to run sweepstakes to give away five of them from Nov. 14 in order to Nov. 23. The marketing upshot: The website asks entrants for personal information that can be used with regard to remarketing, although there is an option to opt out.


Toyota: The Japanese auto brand tops Consumer Reports’ latest auto reliability rankings, as reported by Automotive News. Lexus, also owned simply by Toyota, ranks second. Elon Musk’s Telsa came in 19th, while Mercedes-Benz is in last place in the particular 24th spot. BMW, its German rival, finished third.   But there is a caveat: “The short answer of it really has to do with BMW and Mercedes-Benz’s current approach to technology, ” Jake Fisher, senior director associated with auto testing at Customer Reports, told Auto Information, noting that will Mercedes has been more aggressive in adopting new technology, which means more bugs and glitches.

Private label: The big food winner this particular Thanksgiving could be so-called private label products , also known as store brands, which are cheaper alternatives in order to brand names. Numerator reports that 87% of consumers expect inflation to affect their Turkey Day shopping, plus 34% will switch to shop brands in order to save money.

Read more about private label products here


Losers

Target: After years of growth, the retailer will be beginning to suffer the particular effect of consumer pullback amid higher prices. In its third-quarter report, Target posted total revenue of $26. 5 billion, a 3% rise over the year-earlier period, and the $712 million profit, less than half of the $1. 5 billion dollars profit from the third quarter of last year. Company executives said   they expect present challenges to continue, according in order to a CNBC report. Investors aren’t waiting around to find out. Target shares fell more than 15% within Wednesday trading. Of course, the retailer is not alone. Kohl’s reported a 7. 2% decline in third-quarter net sales, on the year-earlier period, on Thursday.


Ticketmaster: Never underestimate the particular collective power of Taylor Swift fans. Ticketmaster found that away the hard way this week when it crashed shortly after opening regarding presale tickets for Swift’s 2023 U. S. “Eras Tour. ” Millions associated with Swifties looking to buy tickets created “historically unprecedented demand, ” according to Ticketmaster, which had to reschedule the sale.   It then canceled Friday’s public purchase altogether.   It’s going to become tough for the ticket-selling platform to shake this off.


FTX: The implosion of the cryptocurrency exchange continued this particular week following FTX’s bankruptcy filing upon Nov. 11. Recent reviews suggest FTX could owe money to over 1 mil creditors. Now, the company and founder Sam Bankman-Fried have been sued by an investor claiming the brand’s marketing campaigns lured in “unsophisticated investors” by using spokesmen such as Tom Brady and Stephen Curry. Both athletes have also been named in the Miami, Oklahoma-filed lawsuit as defendants.

Tweet of the week


Number associated with the 7 days

93%: Share of consumers who say these people plan to adjust their own holiday gift shopping this year because of higher prices, according in order to Numerator.

Quote from the week

“Airbnb was born within the Great Recession of ’08 and money was a big concern like it is now. ” –Hiroki Asai, global head associated with marketing in Airbnb, about a new campaign encouraging consumers to rent out there their homes to earn extra money.

On the move

Tripadvisor appointed John Boris chief advertising officer. He was most recently chief growth officer at Immutable, a gaming company.