Is 8K TV dying? It’s not looking good at CES 2023 – Digital Trends

CES is not only a great event for checking out all the latest tech — it’s also a barometer. You can tell when a new development is picking up steam as each year more and more players jump on the bandwagon. Conversely, you sometimes can see when the given technology is falling out of favor, as fewer and fewer products and services mention it in their marketing.

At CES 2023 , a sudden drop in the particular number of new 8K products has me wondering about the future of this format.

Only two TELEVISION players

Scott Ramirez, vice president of product marketing and development for TCL home theater, at CES 2023.
Scott Ramirez, vice president of product marketing and development for TCL home theater, at CES 2023. The company was mum on any new 8K sets at this year’s conference. Phil Nickinson/Digital Trends

DE TELLES might have morphed into a car tech show in recent years, but make no mistake: it is still the annual TV tech Super Bowl. If a TV brand is going to announce a new product, this is where it usually happens. So it was hard not to notice that TCL plus Hisense had absolutely no 8K-capable TVs or projectors in their lineups. TCL made a pretty big splash when it introduced its first 8K 6-Series mini-LED TELEVISION in 2021, and it gave us every reason to think that an 8K model would be part of the company’s newly-named Q Series . Nope. Even though the particular new QM8 flagship will be available in a huge 98-inch screen size.

It was only 16 months ago that Hisense debuted its first 8K TV, the U800GR . But this year the company seemed far more interested in leveling up its 4K performance, announcing a dazzlingly bright brand new model, t he 2, 500-nit 85-inch UX .

We could be entering an 8K winter with no clear end inside sight.

Even brands like Panasonic and Sharp, which haven’t had much of the presence in the U. S. yet remain popular in other global markets, had simply no 8K announcements at the show. Vizio experienced no CES announcements, but it has already indicated this won’t be doing 8K for 2023 .

That leaves Samsung, LG, and Sony. All three have made big bets on 8K in the particular past, yet this year, LG seemed reluctant in order to talk regarding 8K in all. Its 8K Z Series OLED merited only a footnote in the company’s press releases, which simply advised that the new Z3 would benefit from LG’s OLED evo panel technology for the first time in 2023.

Sony bucked a decades-long tradition plus declined to make any TV-related announcements (though it clearly will do so in the coming weeks or even months). Just Samsung truly came out in support of 8K at DE TELLES 2023. It showed two new 8K Neo QLED TVs (the QN900C and QN800C) because well since its 1st 8K projector, the ultra-short throw (UST) Premiere 8K , featuring an impressively large 150-inch image.

This might end up being more than a content problem

Therefore why the poor 8K showing at CES 2023? Chalk it right up to a poor showing inside shopping carts (both online and in-store). Sales associated with 8K TVs have been disappointing from best. Research firm Omdia published data in April 2022 that will painted a bleak picture: Shipments of 8K Televisions only accounted for 0. 15% of all TV shipments in 2021, and Samsung — the 8K leader with a 65% market share — sold 18% fewer 8K TVs in 2021 than in 2020.

It can be the cost of 8K TVs. They typically sell at a premium when compared to similarly sized and spec’d 4K models, with the gap associated with anywhere between $1, 000 plus $2, 500, depending on the design.

Perhaps the current E. Oughout. ruling has caused a chilling effect.

And yet, buyers have proven willing to spend more money when they perceive a genuine benefit. A case within point is the rise and rise of OLED TV, a technology that once cost thousands of dollars for the 50-inch 1080p model.

Possibly the latest E. You. ruling regarding power consumption, under which many 8K TVs would be effectively banned , has caused a chilling impact. Buyers may be reluctant to invest in a product that seems to become under regulatory attack, plus manufacturers may not have a solution yet.

It might be the smallest screen that ends up saving the biggest display from a total 8K apocalypse.

In the end, though, it’s more likely that will 8K’s build-it-and-they-will-come approach offers simply failed to pan out because of a nearly total lack associated with native 8K content. This is especially true within the U. S. where no cable, satellite, over-the-air , or subscription streaming service offers 8K programming.

This remains true despite the particular fact that Hollywood and other movie and TELEVISION industries have been slowly adopting 8K for content creation. Marvel’s Guardians of the Galaxy Vol 2 was the first feature-length movie shot in 8K — and it was made in 2016.

Mobile to the rescue?

Does almost all this add up to the death of 8K? No. But we could be getting into an 8K winter along with no obvious end in sight. The vicious chicken-and-egg problem associated with people not wanting in order to buy an 8K TV until there’s a good amount of 8K content, plus content distributors not wanting to broadcast/stream 8K until there’s a minimum viable audience of households with 8K TVs, doesn’t appear to be any kind of closer in order to resolving itself than it did 2 years back.

Ironically, it might be the littlest screen that will eventually ends up saving the largest display screen from a total 8K annihilation. Samsung and Sony aren’t just sticking to their own 8K guns in the vain hope that TELEVISION buyers will certainly suddenly see the light. They’re both heavily invested in 8K from a content development point of view. Samsung on the mobile side, with its fleet of 8K video recording-capable Galaxy S20 and newer smartphones , and Sony from the particular prosumer camera side, along with a growing portfolio of models that can shoot within 8K.

It just wouldn’t make good sense for these companies to keep talking up the benefits of devices that may record in 8K if they didn’t make Televisions capable of displaying that footage. Granted, it is going to end up being a very small target audience that wants to create and consume its own 8K video footage, but that might be enough in order to keep 8K afloat until the content plus distribution gamers catch up.

Bigger is still better

The TCL Q Series at CES 2023.

The other potential savior of 8K is our seemingly endless desire with regard to a bigger screen in our homes. One trend that has never been reversed at CES is the growth of display sizes and the fall in the particular cost to buy them. 85-inch TVs, once considered enormous, are now almost commonplace. You are able to pick upward an 85-inch Samsung Q60B 4K QLED TV regarding under $2, 000.

“When considering screen size alone, ” said a recent report based on NPD’s Future of Tech forecast , “65-inch plus larger TV unit sales are expected to grow from less than a quarter of the market in 2020 to a lot more than one-third by 2024. ”

And the bigger your TELEVISION, the more 8K makes sense . All of those extra inches require more pixels to maintain the same -pixels per inch as smaller-sized 4K Televisions. Once TVs larger compared to 85 inches become more mainstream, 8K will be hard to resist.

I think 8K will ultimately survive, but intended for now, this looks like it will have got to take the seat on the bench, while this awaits the turn in the particular spotlight.

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