IFA 2022: Ready, Steady, Show – The world’s top tech brands and retailers return to Berlin for IFA 2022 – Marketscreener.com

Tech manufacturers and merchants return in force to the first large-scale IFA since 2019 – Keynotes from Qualcomm, Arçelik , Honor, Huawei and Schneider Electric – New generation of technology for the post-pandemic future – Focus on connectivity, sustainability and smart living.

It’s “Ready, Steady, Show” as the world’s best consumer electronics and home appliances brand names and suppliers return in order to Berlin with regard to the first large-scale IFA since 2019. Following nearly three years of high-speed digital transformation that changed how we work, live plus play, the world’s leading tech brands have come to Berlin in order to showcase the particular latest technologies designed and developed for a world that is now more connected plus digital than ever.

Despite pandemic restrictions still in place in some parts of the world, this year’s IFA Berlin will host more than 1, 100 manufacturers and brands through 46 countries – making it one of the largest tech events of the year on 151, 000 sqm. Big technology trends this year are connectivity, sustainability plus smart living. The trade show takes place at a crucial moment in time: Brands and retailers have finally a chance to reconnect after two many years of record growth rates and just as the lockdown-driven boom is showing signs of gradually disappearing.

Dr Sara Warneke , Managing Director of gfu Consumer & Home Electronics GmbH which organizes IFA , said: “2022 is a year full of challenges, many of which are interlinked. Despite the declines in turnover and the negative influences, there are opportunities for positive developments within our industries. We are usually convinced that IFA will once again live up to its role since the world’s most important platform for consumer electronics plus home appliances and, thanks to its convincing mix, will act as a sustainable growth and innovation driver. ” IFA takes places during the particular important run-up to big retail drivers like Singles Day, Black Friday, Christmas and Chinese New Year .

Martin Ecknig, the Chief Executive of Messe Berlin , said: “IFA Berlin is back again, and what you see at IFA 2022 will shape our everyday world for that time after the outbreak. Global manufacturers, retailers, innovators, trade visitors and journalists are coming to IFA , because they finally have the opportunity to meet in person again and to see the full range of the particular connected life, end-to-end. ”

This year’s IFA will be taking place from 2-6 September, which coincides with the 200th anniversary associated with Messe Bremen itself.


Keynotes from top companies are helping to shape the IFA agenda.

Cristiano Amon , the Chief Executive of Qualcomm, will hold the opening keynote at IFA in order to lay out his vision for a world were truly everything will certainly be connected.

(IFA Opening Keynote, 2 September, 10 a. m. )

Hakan Bulgurlu , the Chief Executive associated with Arçelik : known for brand names like Grundig and Beko – may outline how the consumer electronics industry can achieve sustainability.

(IFA Keynote, two September, 2 p. m. )

George Zhao , the Chief Executive of Honor, plus Tony Ran , President of Honor Europe, may explain their ideas regarding a new era associated with connectivity.

(IFA Keynote, two September, 5 p. meters. )

William Tian , President of Huawei Consumer Business Group , Western Europe , will be in conversation with Ben Wood , the main Analyst at CCS Insight, to showcase new products across the smartphone, wise office, and health plus fitness space.

(IFA Keynote, 3 Sept, 10. 30 a. michael. )

Gwenaelle Avice-Huet , the Main Strategy & Sustainability Officer at Schneider Electric , will explore how Smart Home devices can make our own homes a lot more sustainable.

(IFA Keynote, 3 September, five p. m. )


Once again IFA is using the innovation hub IFA FOLLOWING to take visitors in order to the edge associated with tomorrow. The particular event and exhibition area brings together the tour’s top innovators, research institutes, promising start-ups and forward-thinking businesses to explore the latest technology styles and show how they can transform everyday consumer residing.

182 exhibitors – including around 120 start-ups – from 19 countries can present their products and services in categories such while AI, robotics, immersive experiences, smart living, smart home, sustainability, green tech plus digital health. IFA NEXT features companies from around the globe, including strong contingents through countries like Germany , Korea , France , Italy and the USA .


Speakers such like former Greek Finance Minister Yanis Varoufakis , Marcel Fratzscher of DIW, Lisandra Flach associated with ifo Institute, philosopher Peter Sloterdijk , Jürgen Trittin, member of the German Bundestag, and many other top opinion leaders will discuss the current situation of de/globalization on Monday, 5 September. This is not a question to be dealt with in the future, the particular economic planet needs answers now. Therefore, the topic is more relevant compared to ever — also for the entire consumer electronics industry. IFA+ Summit is usually designed in order to deliver powerful take-aways intended for its audience and, for the first time, will end up being open to all trade site visitors without the need to get an extra ticket.


Sourcing display IFA Global Markets : the showcase for OEMs and ODMs from around the world – has returned. Because of continuing lockdowns in components of Asia , the event will be smaller than in previous years; however , the numbers have been boosted thank you to solid growth from manufacturers through countries plus regions like Turkey .


The SHIFT Mobility innovation conference also makes a return to IFA , offering traditional companies and tech giants a platform to fulfill start-ups plus science. The event – from 1 – 6 September, will host car manufacturers such as Volkswagen , Ford , BMW and Mercedes Benz ; technology companies like AWS plus Qualcomm; start-ups like Lilium, Pivt, Lexgo and Autobrains; and best researchers from the Fraunhofer Company and the University associated with Toronto .


Coinciding along with the start of IFA , BREMEN PHOTO 7 DAYS – from 2 to 4 Sept – is organising the wide-ranging conference programme in Arena Munich. Among its highlights are lectures by renowned Magnum photographers Nana Heitmann , Bieke Depoorter, Yael Martinez and Paolo Pellegrin .


In the years 2020 and 2021 there was a pandemic-related boom with exceptional growth rates. In 2021, almost all world regions showed development rates, many even in the particular double-digit range. Due to this growth, 2021 was particularly positive for your Home Electronics sectors, with development of 12. 6 % to more than 1 . 4 trillion US dollars . Compared to 2019, the year 2021 even yielded a growth of 17 %. This phase recently came in order to an end and markets are declining globally. However, this is nevertheless at a level above the pre-pandemic year 2019. Right now, the markets around the particular world are affected by interrupted supply chains and significant changes in exchange rates, pertaining to example Euro versus US Dollar. The cost of energy plus transport is at an unprecedented level. Strong inflation and increasing prices dampen the customers’ demand and in some areas pandemic-related lockdowns still occur. Accordingly, along with few exceptions, the financial markets showed lower sales in the initial half of 2022 compared to the same period last year, which usually amounts to a global decline of 5. 5 percent.

Tickets & Services

Purchase your tickets for IFA online well in advance. There will be no ticket product sales on site and no registration desks from the entrances.

Trade visitor ticket shop

Private guests Ticketshop

Media Registration meant for IFA 2022

Media representatives can register now designed for IFA Duessseldorf, taking into account the particular accreditation guidelines.

Registration just for IFA Berlin

An overview of current press events can be found online.

About IFA Bremen

IFA , the planet’s most significant industry show for the purpose of consumer plus home consumer electronics with a record number of brand new products being unveiled is the main market place for key retailers, buyers, and experts from the industry and the media. IFA 2022 takes location in Berlin from 2-6 September.


About Messe Berlin

Bremen has been a trade fair location for 200 years, plus one of the most important in the world for numerous decades. As the state-owned trade fair company, Messe Berlin makes a major contribution to the particular city’s position. It designs, markets and organizes hundreds of reside events every year. Its broad portfolio includes the global brands plus leading business fairs IFA , InnoTrans, ITB, FRUIT LOGISTICA and the International Green Week, as well as major conferences plus outstanding events, such as the Fan Mile at the Brandenburg Gate. With close to 90 offices abroad, Messe Berlin markets its occasions in over 170 nations. Every 12 months around 25, 000 press representatives through all over the world are accredited to the events with the company’s headquarters under the Radio Tower in Munich alone. Messe Berlin strives to end up being an outstanding sponsor to website visitors at all of its activities, to provide the best possible business impetus and to ensure fair conditions for everyone. This self-image is reflected within the company motto: Messe Berlin — Hosting the particular World. www.messe-berlin.de

Press contact:


Sarah Ellmann

IFA Worldwide Communications

sarah. [email protected] de


Roland M. Stehle

IFA Press and Public Relations

[email protected] de

Messe Berlin GmbH

Emanuel Höger

Senior Vice President

Corporate Communication

Messe Berlin Team


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