IABM at IBC2022: Meeting business objectives through collaboration – IBC365

“We are always looking for new and better ways to support our members and the wider industry, ” says  Peter White, CEO, IABM.   ”Our current focus is creating a collaborative environment where media companies can be helped to resolve issues and problems that face them in a constructive plus supportive way.

“In other words, bringing media businesses and tech suppliers closer together in order to accelerate change and the particular implementation of solutions. ”

Peter white

As White continues: “We are the trusted, effective and influential source for business intelligence, engagement plus skills development. We connect, share knowledge and promote collaboration. We are an independent, international trade and company organisation that connects, supports and informs the entire media tech ecosystem. Our membership includes 500-plus media technology suppliers who together account for the majority of revenues in the sector. ”

“We also maintain a close relationship with several hundred global engaged partners from broadcast and media companies, who benefit from collaborations plus connections with the industry’s leading technology suppliers to solve the buying dilemmas they often face, ” he adds.

“This partnership promotes positive conversations and the alignment of technology along with business objectives. ”

IABM looks to the particular future at IBC2022

IABM has presented its latest findings on the key trends in typically the industry in its show opener event at IBC2022. Entitled Looking to the Future – Unique insights in addition to research through IABM, this session can be summarised under often the headings associated with transformation, convergence and resilience, according to White.

“Both external and internal drivers are having a major impact on businesses, ” he explains. “External forces such as disruption to supply chains, increasing cyber threats, inflation, scarcity regarding talent and even components are usually all directly impacting media and entertainment.

“Internally, changing viewing habits and pressure on viewers’ finances are fuelling a move to AVOD business models, spending on in-sourcing at press companies continues to grow as does M& A activity. The importance of local content continues in order to increase, together with spending on international originals predicted to rise significantly as streamers look to grow their company geographically. ”

He goes on: “[Those three] trends [of transformation, convergence and resilience] will continue to be at the top of your agenda over the coming months, with no end in sight for any of the major external drivers’ effects and the exact need for broadcast and mass media companies to be able to adapt accordingly. ” In addition for you to the IABM’s regular support at shows for members with lounges, meeting rooms, receptions, IABM TV interviews and panels, it is also presenting on the BaM Live Stage outside Hall 8 on each day from the 2022 display.

This will provide continuous presentations covering all major industry themes and is open to all.

  • On Saturday, the particular theme will be convergence, looking at monetisation, Web 3. 0, interactivity together with UX, plus creativity and the metaverse.
  • Upon Sunday typically the BaM Reside Stage will certainly explore strength with decentralisation and security, disruption and additionally mitigation, plus ESG around the agenda.
  • Finally, on Monday, the stage will cover future trends with new technologies, prototypes, POCs not to mention collaborations.

IABM furthermore provides other resources, including: the Knowledge Hub, a comprehensive, one stop resource in the industry with regard to technology information and styles; the BaM Zone, the platform regarding live streaming of events, webinars and also networking; as well as an extensive range of online and on-site training courses, enabling users and this wider industry to keep up using the fast-changing technology landscape and support continuous professional development.

Additionally , IABM’s technology specialists represent the views of IABM members upon key standards bodies, reporting back to help members about new developments. Its Technology and Trends Roadmap helps inform strategic thinking and provides the basis for mutual understanding between technology providers and buyers.

For more information about often the IABM, one of IBC’s owners, visit the IABM website .