How digitalisation for hospitality will bridge the technology gap – ETHospitality

By Bhaskar Ganguli

The technological advances that underpin our lifestyle have changed paradigms in consumer expectations and business practices in the hotel industry. The ever-changing market situation has made it imperative for hospitality firms to innovate and find new, improved ways to conduct their business.

As a growing business, hospitality has undergone the significant transformation over the particular last decade. The momentum of progress in the modern world requires regular attention to follow technological trends. For instance, hotel businesses constantly strive to incorporate tech-enabled solutions to enhance customer experience and improve their offerings.

In addition to using technology to provide better customer service, hotels are now more efficient plus have more robust marketing capabilities. The use of technologies in resort operations also boosts staff productivity, enhances communication, and even helps the particular firms save money. With modern marketing techniques aimed at visitors on the platform where they spend the most time, hotels have furthermore increased the number of direct bookings. As technology continually evolves, hotels must stay up to date with the latest developments in order to remain competitive.

For businesses in the particular hospitality sector, technology is crucial
Due to fierce competition in the hotel market, keeping up to date on the latest developments in hotel technology is crucial. Businesses can use technology in order to simplify their own procedures, reduce expenses, lighten staff burdens, boost revenue generation prospects and offer better client service.

The most recent technologies may make it possible to increase accuracy to a level that would be challenging for human workers to do on their own. Technological options can also simplify workload management and meet the ever-increasing standards associated with today’s customers.

Customers will undoubtedly expect technology adoption to take a front seat in building plus managing consumer expectations with regard to a memorable experience. Because of this, hospitality technology is crucial for meeting client anticipation. Meanwhile, you can gain an edge over competitors that have not embraced the particular new technologies.

Exactly how technology elevated hospitality

Voice search & control
Because more and more visitors and customers are using voice search to locate resorts, restaurants, plus cafes, it is essential to take the time in order to fully capitalise on this increasing technology trend within the food industry. Nowadays, websites and booking engines support voice search efficiently.

Voice control is gaining popularity. Voice control is an integral part of automated order taking in restaurants and cafes, which would eliminate the need for patrons to wait for the waiting staff to take their particular order, in order to using smart speakers within hotel rooms, allowing for control of the various in-room devices.

Contactless payments
One of the critical technological advances in the particular hotel sector in recent years is contactless payments, which have many benefits for hotels, resorts, dining places, bars plus cafes. Contactless technology speeds up payments, drives consumer happiness, and integrates with reward programs.

Social listening
It’s one associated with the reasons a growing number of resorts have started investing in social listening tools in a world where information sharing plus online surveys have increased in significance. These tools enable hotels to understand guests’ needs, desires, complaints, etc.

IoT for room control and customisation
IoT (Internet of Things) allows hoteliers to stay on the cutting edge associated with efficiency, sustainability and customisation. IoT technology enables site visitors to customise room settings, including lighting and temperature, when put in a hotel room or short-term rental. They can even minimise energy usage by automatically turning off the particular lights when no one is inside the room.

With IoT, hotels can anticipate visitors’ requests and personalise their encounter. Imagine returning to a room set in 70 degrees from a night out with the bedside lamp, and scented diffuser switched on to give that royal feeling. The particular IoT may gather complex data combinations to create those instinctive experiences.

Location-based services
Being aware of where resort employees plus visitors are at any given time opens up various opportunities to enhance the particular visitor experience, from helping tourists wherever they may be upon the property to assisting staff in performing their jobs even more effectively.

Going Contactless
Hotels now have the essential toolkit to combine emerging technologies with their intended guest applications thanks to developments within IoT products, natural language processing (NLP), movement sensors, voice-activated machine control, and other fields. Minimising contact along with frequently used interfaces guarantees visitor safety, and cleaners can quickly clean and organise areas.

Technology has become a significant factor in how we live our daily lives. Additionally , a hospitality business’ day-to-day operations leverage technologies to improve efficiencies in their procedures and improve customer satisfaction. Technology is more important than ever plus will play a crucial role inside the post covid recovery as resorts begin in order to open and approach full occupancy.

A wide range of IT, online enterprises, and other cutting-edge configurations within the technology industry make use of hospitality technologies. Technology aids in simplifying business representatives’ lives plus improving guests’ general understanding of the hotel industry as a whole. For instance, hospitality technology could help increase automation and streamline personnel responsibilities. Hence, technology right now plays the far more significant role in the resort industry.

The author is director, Mass Software Solutions.