Futurum Research Acquires Wainhouse Research – Latest Digital Transformation Trends | Cloud News – Wire19

AUSTIN, Texas–(BUSINESS WIRE)– Futurum Research , a global tech-focused strategy, research, and advisory analyst firm focused on analyzing emerging plus market-disrupting technologies, identifying and validating trends, and empowering clients to find their competitive edge in the digital economy, has announced the acquisition of Wainhouse Study .

“Wainhouse’s data-driven approach brings new intelligence tools to Futurum clients to assist in market approach, expansion, and decision support, ” said Daniel Newman, CEO & principal analyst at Futurum Analysis. “The merger of the two industry advisory leaders will significantly expand the scope of our research insights, strategic consulting, worldwide events, analytical reports, plus other services offerings. ”

Wainhouse will leverage Futurum’s expertise as a key opinion leader and analyst team with deep expertise, consistently ranking four analysts within the top 50 of ARInsights’ Analyst Power 100 listing. The Futurum team’s large digital footprint, tier 1 media presence, and savvy use of multiple rich media formats often garners more than 2. 5 million social media impressions from its events and activities, which will enable Wainhouse customers to achieve greater visibility for their brands, products, plus services.

In turn, Futurum plans to leverage Wainhouse’s expertise, programs, and processes in market cleverness, datasets, plus interactive client dashboards. Expanded services and products may feature new dashboards in categories such as cloud, cybersecurity, semiconductors, SaaS, and other major areas of digital transformation (DX).

Under the terms of the combination, Futurum can own a controlling interest of Wainhouse, with founder Marc Beattie retaining the particular remaining interest. Under the Futurum brand, Marc will certainly continue to serve as president of Wainhouse, coordinating technique and actions with Futurum principals Daniel Newman plus Shelly Kramer. Futurum programs to integrate the 2 companies by the end of 2022.

About Futurum Research

Futurum Research is the global tech-focused strategy, study, and advisory analyst firm focused on analyzing emerging and market-disrupting technologies, identifying and validating trends, and empowering clients to get their competitive edge in the electronic economy.

Legacy research expert firms are great in helping companies better understand broad industry shifts plus obvious marketplace trends, but they have been late in order to the game when it comes to explaining how new and disruptive technologies are truly transforming the particular world associated with business. That’s where Futurum Research excels. They have long been leading the conversation about digital transformation plus have already been helping customers navigate the process of DX for the last decade.

About Wainhouse

Wainhouse provides in-depth research and analysis that helps clients gain a clear perspective upon the market, technology, plus services with regard to digital workplace communications and collaboration. Wainhouse analysts are usually industry experts inside communications services driving the digital economic climate — with domain experience in enterprise voice, online meetings, room-based video conferencing, team collaboration, co-collaboration, plus streaming/webcasting/virtual event, services, and devices.

Wainhouse’s expertise is backed simply by one of the most comprehensive datasets plus models within the world and the company meets both enterprise and vendor needs for insight and choice support via Market Insight reports, interactive client dashboards, custom analysis, and sales enablement solutions.


Shelly Kramer

Principal Analyst plus Founding Partner

Futurum Study

[email protected] com