Four travel trends that are shaping the hospitality sector – Free Press Journal
The tourism industry suffered massive losses in the last two years, owing to the pandemic. However, the latest statistics certainly look positive, suggesting a travel boom. After being cooped up indoors for a long time, people are usually itching to travel. Here are some hospitality trends that are shaping the particular sector.
Boom in local travel
The travel restrictions during the outbreak facilitated the rise of staycations. After the restrictions were eased, inflated air ticket rates, mandatory Covid tests, and complicated bureaucracy had been a deterrent for international travel. People were craving stress-free holidays without adhering in order to rigid protocols that came with worldwide travel. This led to a boom in local travel and staycations gained momentum. The trend for weekend getaways or simply travelling to the nearby place changed the particular dynamics associated with travel. Homestays and independent villas were quick in order to create personalised spaces for the ever-increasing demand for nearby travel. The other factors that add to the demand are sustainable travel along with experiencing the beauty of local cuisines plus cultures.
Bleisure and workcations
From a digital content creator working on blog posts from a beach in Bali to an engineer coding from the hill stations of Sri Lanka, technology has blurred the boundaries between work and play. Gone are the days when it was assumed that will employees would be the most productive in a cubicle. An architectural group working on the project might be the most productive on a retreat. The particular ‘work through home’ culture amplified bleisure travel where an employee travels with regard to work and leisure. This particular creates opportunities for that hospitality industry in order to focus and create blended holiday spaces that can serve the purpose of travel plus leisure. The millenials and Gen Z are more inclined towards bleisure compared to their older counterparts. Hotels plus resorts can capitalise on this trend by offering community attractions, creating business-centric resources like private work pods and high-speed data or all-inclusive packages. The idea is to transform the food space to accommodate hybrid travel.
Augmented Reality (AR) has emerged as a good important marketing tool that is changing the way customers perceive the environment they are in. This technology is valuable for hotels as it enables hotels in order to enhance the particular real-world atmosphere in real-time through the use associated with computer technology. It allowed guests to experience the particular look and feel of the hotel they plan to stay at. The technologies can be deployed easily through smartphones, tablets, and headsets. Interactive hotel rooms, gamification and augmented hotel environments are an ode in order to augmented reality.
Travellers are usually giving a lot more importance to health and well-being today. Preventive medicine plus self-care are trending journey practices. The particular wellness industry is a trillion-dollar business and the hospitality sector is positioning itself to accommodate travel with wellness. Upgrading health and wellness elements in the resort, creating lasting architecture, using eco-friendly cutlery, including healthy and gluten-free food options, improving lighting and ventilation can go beyond offering spa services. Hospitality getaways are usually providing ways in which guests may feel closer to nature to feel rejuvenated. A holistic approach in order to hospitality will be a commitment to provide exceptional service that focuses on mental and physical well-being.
The trends within the hospitality sector are ever-changing and organisations need to keep up with the latest styles to attract and retain customers. The nature of the particular hospitality sector is challenging and calls for greater innovation every day.
(Husain Khatumdi is Managing Director & Co-Founder, Ekostay)