Current Trends in Email Marketing: Tips & Pitfalls [Podcast] – Search Engine Journal

Email marketing is still one of the most effective ways to reach your audience. However, staying up-to-date on the latest trends is crucial in order to avoiding common mistakes.

Jay Schwedelson, the particular founder of SubjectLine. com, joins me on the SEJShow to discuss subject line techniques you should be testing, key tips for conversions, and pitfalls to avoid.

You’ll discover new options to stay ahead of the curve and how to make the most out of your email marketing.

You’re not going to get more business by sending less. That’s not the way it works. You need to send more. Marketers think they send too much, but they’re just not sending relevant stuff. –Jay Schwedelson, 6: 50

Technology has changed within the last five in order to seven years, and the reason you go to the particular inbox versus the junk folder is not because associated with the content. It’s not really because of the words or symbols that you’re putting in your own subject line. It’s because of your sending reputation. It’s due to the engagement, the opens, as well as the clicks you are generating with the people in your database. Your engagement is the reason you’re going to the inbox or not. –Jay Schwedelson, 8: 58

You go in the particular junk folder because you have a bad sending status. You have no engagement. The misconception of spam trigger terms hurts marketers because they are trying to write subject lines, not utilizing the words that all entrepreneurs know to work the best –things like free or expires. –Jay Schwedelson, 9: 47

[00:00] – About Jay.
[03:02] – What is the Guru Conference?
[08:15] – Common e-mail myths.
[11:10] – Does purging & getting unsubscribes help with ratios?
[15:24] – Email triggers phrases that are not okay.
[19:24] – Using emojis in subject ranges.
[23:13] – What are Friendly Forms?
[26:01] – Importance of personal names & avatars.
[29:10] – How important is a subject collection in outreach emails?
[33:15] – How personalized can we get with email marketing?
[37:10] – Exactly how important is it to get the CTA above the fold?
[40:25] – Holiday email marketing tips.
[45:24] – How to avoid getting into the promotions folder associated with Gmail.

Resources mentioned:

Expert Conference – https://guruconference.com/
Subject Line – https://www.subjectline.com/
Outcome Media – https://outcomemedia.com/
Inside Scoop – https://jayschwedelson.com/

Email marketing here at SEJ will be one of our cores. It’s one of our the majority of significant pillars in terms of advertising. –Loren Baker, 4: 57

You don’t have to find any negative repercussions from an unsubscribe. You get negative repercussions through spam complaints which only occur if you’re doing some sketchy things. –Jay Schwedelson, 12: 44

If they’re going to unsubscribe, they will never buy anything from you. So, therefore , they deliver the offer because they’re looking plus waiting for something. –Loren Baker, 5: 46

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Connect with The writer Schwedelson:

Email marketing and advertising expert The author Schwedelson is usually one associated with the greatest in the particular business. Founder of the #1 rated subject range grading tool, Subjectline. possuindo, he’s evaluated over 15 million subjects and helped 200 thousand online marketers send out their message effectively!

Also, as the President and CEO of End result Media, Jay has assisted some of the many iconic brands in the world in order to become even more successful. With his innovative solutions, he knows what this takes for your business to soar.

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Connect along with Loren Baker, Founder associated with Search Engine Diary:

Follow him upon Twitter: https://www.twitter.com/lorenbaker
Interact with him on LinkedIn: https://www.linkedin.com/in/lorenbaker