Cheetos Launches A Brand New Metaverse Experience – Forbes

One of the world’s most beloved brands has launched a new immersive metaverse experience, and fans all over the world are hungry to interact with one of their favorite snack icons, just in time for Halloween.

This week, Frito-Lay unveiled their new Cheetos-themed digital suburban neighborhood called Chesterville, set inside Meta’s Horizon Worlds. Frito-Lay is the $10 billion convenience food division of PepsiCo, Inc., plus this may be the brand’s first venture into virtual reality.

I had the chance to talk with Stacy Taffet, the Senior Vice President of Marketing at Frito-Lay, about how her company is entering the metaverse and the opportunities she sees for brands who want to create more immersive experiences for their fans.

Here’s What You Can Do Inside Chesterville

Inside Chesterville, players can embrace their inner Chester Cheetah plus stir up Halloween mischief. As part of the game, you can complete tasks around the community and earn points on the Chesterville “mischief meter. ”

The tasks and activities include:

● Using Chester’s Wand in order to brand the particular neighborhood

● Flinging Cheetle-fied paper towels

● Interacting with other players

● Getting a speed boost with the Flamin’ Hot Cheetos accelerator

The ultimate goal of the game is to gain access to Cheetos Hill’s spooky mansion, where fans get the particular chance to vote on their favorite “ghost associated with Cheetos’ past” to help bring a flavor that’s no longer available back from the dead. Fans can choose from three possible options to resurrect in real life: Cheetos Flamin’ Hot Pepper Puffs, Cheetos Flamin’ Hot Chipotle Ranch, or Cheetos Nashville Very hot snacks.

“Cheetos has the young, passionate fan base, ” Stacy says. “The brand is actually about bringing playful mischief to life, so when we thought about when in order to enter the Metaverse, we thought a really fun time would be Halloween because it allows us to bring the spirit of the brand to life in the way that will add value in the metaverse environment. ”

What’s Next for Frito-Lay in the Metaverse

Stacy foresees a future where more and more brands will be joining the particular metaverse.

After this initial Chesterville experience, Frito-Lay is kicking around new ideas with regard to continuing to create immersive experiences for their own fans.

Chesterville will live on, and Frito-Lay would also like to bring their particular fans a “farm-to-bag” experience. The brand wants to showcase how its products are made, from, e. g., getting the potato out of the ground to creating a product you can buy around the shelf. The metaverse may present opportunities to provide consumers in to that world and let them experience the full product lifecycle.

The particular brand is also exploring the possibility of creating brand new NFTs regarding Cheetos followers.

“We will give our enthusiasts exclusive encounters that they can’t find in other places, ” Stacy says. “I’m hopeful that will as the metaverse plus Web3 advance, we will still be able to deliver the same brand value and experiences that people expect from their favourite brands. I’m very hopeful for what metaverse technology will unlock. ”

You can watch my full conversation along with Stacy Taffet, the Senior Vice Chief executive of Advertising at Frito-Lay, here :

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