7 Sep, 2022

Beauty tech CosmeticsDesign webinar with Sephora, Shiseido, Orveon, Mintel and The Virtual Events Group – CosmeticsDesign-Europe.com

Beauty tech CosmeticsDesign webinar with Sephora, Shiseido, Orveon, Mintel and The Virtual Events Group

The particular metaverse, virtual try-ons, skin diagnostic tools and personalised beauty apps are just some of the latest tech-led innovations in today’s cosmetics plus personal care category; many born from a need to fulfil shifting consumer needs and expectations in the current beauty market. And whilst COVID-19 has had a big part to play in all this, the growing digital-smart younger population, rising concerns around the environment and health, and huge societal shift towards self-empowerment and self-care are also playing out fast and sparking change.

This month, CosmeticsDesign, CosmeticsDesign-Asia and CosmeticsDesign-Europe will team up in order to bring you an exclusive digital panel discussion Beauty 4. 0 – Tech, Tools and Future Trends ​that will dig into the almighty rise of this burgeoning category.

This particular free-to-attend web conferencing, scheduled for Wednesday 21 September at 4pm Central European Time (CET), will bring together some of beauty tech’s most impressive innovators plus thought leaders, with insight from top executives in Sephora, Shiseido, Orveon, Mintel and The Virtual Occasions Group.

The particular goal? To unravel existing opportunities with regard to the beauty industry in the world of tech; to discuss some associated with the biggest challenges facing advances; to decipher what today’s digital beauty consumer wants; and brainstorm how brands, retailers and the particular wider supply chain can collaborate in this highly exciting field.

Editor’s thoughts – ‘we’re only seeing the tip of the iceberg’

Kacey Culliney, editor of CosmeticsDesign-Europe plus moderator associated with the event, says it will be key elegance companies of all sizes across the globe think more carefully about how technology may shape business moving forward, and start in order to action ideas.

“Tech innovation is showing no sign of slowing down, and consumers are becoming more plus more adjusted to a tech-forward society, particularly younger Gen Z and Millennial consumers, so, it’s just natural they will start to anticipate change in attractiveness, ” ​ Culliney says.

“And while beauty has shown plenty associated with activity already – from virtual mirrors and electronic store assistants to at-home skin care blenders and beauty routine apps – it’s clear we’re only seeing the end of the iceberg. The ideas are there, and the customer interest will be there, industry now needs to scale up some associated with these suggestions and build on existing knowledge to create the next-generation of tech-led beauty offerings. ”

Sephora – smart retail at global scale

International elegance retail major Sephora has long been at the forefront of in-store consumer engagement and smart e-commerce products, but exactly what exactly does the company have inside store regarding beauty technology? And what does it expect from brands listed in-store and online across its vast worldwide network?

Alia Gogi, president of Asia at Sephora, will shed light on a few of the company’s existing strategies in tech – both in-store and online – and discuss a few of the plans intended for the future. Gogi will also talk about some of the greatest challenges dealing with retailers when competing in this space plus discuss the power in wise collaboration between retailers and brands.

Shiseido – innovative attractiveness for the particular masses

Japan-headquartered beauty mogul Shiseido has continued to stay ahead of the pack in beauty technology innovation over the years, offering its consumers an extensive range of tech-led equipment, formulas, applications and digital engagement platforms. But how does this brand leader envision its future within an increasingly competitive marketplace? And exactly what has the organization learned through trials plus errors more than the many years thus far?

Juliana Chu, VP of electronic and e-commerce at Shiseido APAC, will certainly reveal what drives elegance tech decisions behind some of the leading manufacturers and discuss some associated with the most successful roll outs and innovations of its time. Chu will also share what the beauty tech agenda should look like moving forward – within plus outside of Shiseido – discussing some of the key opportunities the particular company sees on the horizon in digital development.

Orveon – driving promise within prestige

US-headquartered prestige beauty collective Orveon offers continued its innovation across luxury skincare and makeup in recent years, but how much has attractiveness tech shaped its efforts? And what exactly does the particular company have in the planning for the future?

Salima Popatia, chief digital officer at Orveon, will talk about company techniques in beauty tech throughout its portfolio of brands and spotlight how consumer expectations can differ in respect beauty versus mass. Popatia will also share some thoughts on the particular biggest challenges ahead to get prestige elegance in technology terms and share where the biggest promise lies pertaining to industry advancement.

Mintel – customer insights worldwide

International consumer insights major Mintel has been closely tracking consumer trends in beauty and personal care for decades and is now able to shed light on the particular impact COVID-19 has had on attractiveness consumption plus patterns globally. And as technology continues to build momentum in beauty, the insights firm has also gathered plenty of concepts on where today’s biggest opportunities are to succeed amongst the competition.

Andrew McDougall, director associated with global beauty & personal care from Mintel, will present fresh data on exactly what makes consumers tick whenever it comes to elegance tech and promote insight on how this differs according to country and consumer demographics. McDougall may also drill down into a number of beauty’s success stories and what the rest of business can learn from these, as well as analyse some of the weaker points market ought in order to look at if it wants to continue its growth trajectory.

The Virtual Activities Group – tech brainstorms for the particular future

The Digital Events Team has come into the own post-COVID, as the world offers been forced to reconsider tradeshows, conferences plus meetings, and its founder has long been tracking technology innovations across a vast number of customer goods sector, totting upward decades associated with insider understanding.

Robin Raskin, founder of The Virtual Events Group, will share top-view expert insight about how technology has evolved in recent years and detail the types of innovation available to beauty brand names and merchants today. Raskin will furthermore share several ideas on the particular most exciting innovations in attractiveness tech and discuss exactly what she considers will be the greatest challenges forward as a lot more companies onboard.

Interested in all of this and more? Registration is now open for our upcoming Elegance 4. 0 – Tech, Tools plus Future Trends ​ webinar here ​. Please send in your burning questions during registration or reach out to our editors on any issues you would like to see raised and addressed by our expert screen. Set it in your own agendas and share within your network – this is usually going to be a deeply insightful plus informative in-depth discussion on the future associated with beauty tech.

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