9 Mobile App Development Trends To Watch In 2023 – InApps – Inapps Technology

Top nine mobile app development trends in 2023

Finally, we’ve been halfway through 2022. In the post-pandemic, businesses on the global level are trying to bounce back from the losses experienced in 2020. Therefore , many seek opportunities to make their business shine in this fierce competition.

At the particular same time, the market observed a rapid growth in the number of phone-heavy users. As a result, mobile-first solutions promise to unlock possibilities for any business that well-adopt them.    

How can you help your business win the game?

In this article, you can gain helpful insight into mobile application development by outlooking the latest   trends  shaping the mobile landscape and trending programming languages.  

Why it should be cellular app development?

Splendid smartphone users base

In 2022, about 6. 6 billion people own smartphones which accounts for 83. 32% of mobile phone subscription coverage.

As forecasted by eMarketer , the number of mobile phone users continues to grow in 2032 and beyond. Significantly, jumping by 0. 3% more from 2022 to 2023 with 5206, 9 million users worldwide in 2023.

The development in mobile app users can contribute to a huge on the number of app downloads.

Mobile-phone-users-worldwide-2022-2026- contribute-to-mobile-app-development

Mobile phone customers, worldwide from 2022 in order to 2026 (in billions)

Heavy smart phone apps usage

It’s not hard to see individuals surrounding a person glued to their smartphones 24/7. A study pointed out that, on average, people spend regarding 4-5 hours in apps in Q2 2022.

Notably, the pandemic situation is the main reason driving application usage to spike across all categories from banking, shopping, plus working to entertainment.

However , the particular data suggest that the outbreak may have led to longer-lasting impacts upon app users. The evidence is that will mobile consumers keep spending more time on their phones despite returning to the new normal.


Average daily time spent in applications 2020-2022.

Global app market forecast promises a bright future for cellular app advancement

Compared to 2022, the quantity of mobile app downloads in 2023 is projected to increase by 24 billion downloading.  


Number of cellular app downloads available worldwide through 2018 in order to 2023 (in billions)

Meanwhile, the mobile app market share is expected to grow in order to more than $650 billion between 2020 and 2025, with a market growth momentum indicating the nearly 21% compound annual growth rate.


In other words, this trend indicates that cellular app growth can expect to become a lot more flourish in 2023 and past.  

Although being a fragmented market along with certain big players, the mobile application industry constantly evolving. This opens up opportunities for SMEs and individuals to join the particular game and be ready to become game changers at any period.

But how do you know which direction to take or what decisions can have an impact on your business?

Learning about the most recent plus emerging styles can help you stay ahead of the curve and get some regarding the possible path that the app development industry is heading toward.

Top 9 prominent mobile app development trends in 2023

1. More AR  apps

With the undeniable success of games like Pokemon Go or AR filters in messaging apps like Snapchat and Instagram, we’ve already seen how popular augmented reality applications may be.

And the trend is about in order to grow, as more businesses will try to implement AR to showcase their products. One associated with the examples of how in order to bring AR and retail together will be the joint effort of Apple and IKEA to create an application that will help to showcase IKEA’s furniture inside buyers house. It will use Apple’s ARKit, and the brand new products will first be available through the particular app.

If the application proves to be successful, other manufacturers from various industries will follow.

2 . AI will change the  tech

The advancements in AI change the way we interact with cellular apps. Virtual assistants like Siri, Cortana and Google Assistant can now assist us with gathering information, organize our schedules or even optimize our own productivity.

The developments in Natural Language Processing plus machine learning make virtual assistants more contextually aware, making their responses better and a lot more accurate.

Machine learning is, according to Venture Scanning, the most funded category amongst AI-based ventures, reaching $2B.

At the particular same time, big companies like Facebook, Microsoft, Search engines and Amazon invest in options based on machine learning to create better conversational interfaces.

Last year we’ve seen mobile apps like Prisma, that used neural networks and AI to produce what some other thought a simple filter could do. The effect was stunning and we can expect additional app developers to experiment with similar solutions.

3. Security remains developers’ top  concern

Mobile devices are an increasing focus associated with cybercriminals.

  • 30% of the known, zero-day vulnerabilities   discovered in 2021 targeted mobile devices.
  • The same year, there was a  466% increase in exploited, zero-day vulnerabilities   used in active attacks against cell phone endpoints.
  • Furthermore, 75% from the phishing sites   analyzed specifically targeted mobile devices.


The general growth of the industry, billions associated with users, 3rd party SDKs and the vast number of user data being stored by the businesses made security a top issue for mobile phone app designers.

We’ve currently seen the growing trend of encrypted messaging applications like Telegram, mobile browsers protecting users’ privacy plus an business shift towards protecting user data, including Apple’s Application Transport Protection (ATS) and Google’s efforts to improve app permissions.

At the same time, both companies included automatic protection updates for their OSes.

We’ll definitely see more improvements within mobile safety in 2023, especially inside mobile payments, data encryption and privacy protection.

4. Location-based applications

Location-based apps are going in order to expand, as location-based services (LBS) change how customers connect to businesses.

Innovations in location intelligence as well as the ability to track places consumer visited, help marketers plus publishers better target their own customers, offering relevant ads.

We’ll see the particular growth associated with LBS-based apps in tourism and travel, navigation, security features, location-specific payment portals, and indoor mapping.

And with easily available APIs and Google map technology, it’s now easier than ever for cellular app programmers to produce location-based solutions for the users.

5. Android: Kotlin vs  Java

Kotlin has become an alternative to Coffee for Android developers, similar to Swift plus Objective-C upon iOS. Its growing popularity and successful use within commercial projects make 2023 the year when Kotlin will certainly finally take off on a bigger scale.

The cause for that is the ease of use.

Learning Kotlin with regard to Java developers is pretty easy, as well because for C# developers, since both languages share a few similarities.

Developers can also use Kotlin and Java in one project, as they work together smoothly. They can also use it with Google android Studio, a tool from IntelliJ.

It also helps to avoid some Coffee pitfalls, such as null references, which increases products’ quality.

That’s why Kotlin is usually being named “Java on steroids” and we will see more Android applications using it.

six. iOS: Swift will continue to  develop

Swift’s growing popularity will not stop in 2023, as it is considered a powerful and easy-to-learn mobile programming language.

With its concise syntax and clear documentation, Swift in considered smoother in comparison to Objective-C.

And just like Kotlin and Java, Quick and Objective-C can be used within the same tasks, with full access to Objective-C API.

Swift will maybe not get over Objective-C this year, but we’ll find a lot more and more iOS programs depending on this.

7. Accelerated Mobile  Pages

Loading speed is definitely still a crucial factor regarding mobile customers.

AMP and PWA comparison.  

In order to improve it, Google has introduced Accelerated Mobile Pages. It is an open-source project aiming to improve mobile browsing experience. You may easily recognize AMP-based websites by searching Google on mobile, as they are marked while such.

Web developers, businesses plus publishers will need to consider this particular solution, because it not only improves the user experience upon mobile but is furthermore an SEO factor (AMP websites rank higher in Google).

Simultaneously, it can be cheaper in order to develop and maintain the AMPLIFIER than building a native or hybrid cellular application.

8. Progressive Web  Apps

Progressive Web Apps (PWA) have already been dubbed the next generation of mobile web apps. They are usually free from constraints of cellular websites want slow speed and the need for constant Internet connection.

PWAs bring a native-like feel along with features which includes offline and full screen modes, a home display launcher, access to the camera, and push notifications. Plus, they are faster plus consume less data than mobile web sites.

Progressive Internet Apps don’t require downloading and installation, which is the particular answer to mobile fragmentation and multiple operating systems.

Some companies, like the Financial Times, have got already dropped native applications in favor of PWAs, and various other ones like Twitter introduced a lighter, progressive alternative for their own native apps (e. g., Twitter Lite).

Along with the growing list associated with Progressive Web Apps of popular apps like Flipboard, AliExpress, or even Telegram, all of us can anticipate a shift towards PWAs.

nine. Android Instant  Apps

Considering the high amount of mobile applications within the application stores, Google realized exactly how daunting it is for users to download and update new applications every now and then, for different purposes.

That’s the reason why the company launched its Android Instant Applications, previewed during the Search engines I/O developer conference this year.

With Google android Instant Apps users can download only the most needed parts associated with the application, accessing the rest of the content instantly through the URL, saving space on the device. Android Instant Apps are being developed simultaneously with Google’s Progressive Web Applications.

According to Google, there have been 50 instant apps developed already, and developers can easily transform their native apps into instant ones, without the need to build a separate application.

Stay ahead of mobile app trends

The right app may help create your brand or company more visible and accessible to your target audience. By staying on top of developments, you can incorporate novel ideas into your business, and have the particular opportunity in order to establish yourself as an authority in your niche.

Need to get more information regarding the portable app market? Contact us  to get an expert consultation intended for your cellular app advancement query.

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