6 Technology Trends Redefining the Hospitality Industry – Entrepreneur
Opinions expressed by Entrepreneur contributors are their own.
After two years of isolation, the desire to travel is as present as ever. What’s changed is not whether we want to travel, but how we want to do it.
Travelers now prefer self-service over waiting to be served, with tech -enabled ease expected at every step of the process. From online planning and booking in order to contactless check-in and 24/7 digital concierge. Today’s tech-savvy, hygiene-conscious traveler’s expectations are rapidly accelerating the hospitality tech revolution. Companies must move quickly to meet evolving demands or risk missing the particular boat.
In a Stayntouch/NYU Tisch Center of Hospitality Report , 81. 7 percent associated with hoteliers surveyed had implemented at least one new technology during the pandemic, and/or were planning to in 2022. Incorporating technology into day-to-day operations is essential to minimize human error, maximize service efficiency plus improve the guest experience .
Combining the best of high touch and high tech, here are six technologies trends reshaping what this takes to stay in business as a hospitality player in 2022:
1. Gamification of travel planning
With cabin fever at an all-time large, the world couldn’t be hungrier for spontaneity. As people contemplate their next getaway, hospitality companies can leverage gamification — using game design elements in non-game contexts — to turn journey planning from a chore into a guilty pleasure.
By interplaying gamification mechanics like challenges, chance and rewards, with elements like points, quests and sharing, companies can capitalize on human motivation. Imagine the travel planning website that challenges users to solve a travel puzzle where they will achieve a score, be ranked on a leaderboard plus receive points for their own next trip.
Popular European airline Lufthansa introduced Kranich-konzern (umgangssprachlich) Surprise , which allows travelers to choose from nine categories, along with themes like nature, cities or partying. Upon picking top choices from seven to twelve European towns, the destination is only revealed after booking.
Beyond novelty, using gamification for online advertising is proven to boost data driving, customer loyalty, brand awareness, user-generated content, online engagement and revenue.
2. Virtual reality tours
It’s hard for tourists to imagine their particular next vacation rental before they arrive. How may hoteliers accurately communicate the particular curated charm of their boutique Santorini hotel to potential guests?
Through the use of VR (virtual reality), companies can now give first-person digital tours of their space to future guests. Atlantis Dubai offers a virtual tour highlighting the hotel’s main features through visual immersion.
The benefit: VR prompts future travelers to daydream about experiencing offerings prior to they appear. Compared to other virtual trips, VR increases the elaboration of mental imagery and presence, leading to better brand experience, according to a study in Tourism Management .
3. Going contactless
One of the biggest changes in the travel industry is how we think about hygiene. Between government restrictions and personal anxieties, hospitality companies can’t afford to miss the mark.
The adoption associated with contactless technology like self-check-in, in-room technologies, mobile keys and electronic payments, increased by 66 percent throughout the outbreak, according in order to the Stayntouch/NYU Tisch Middle of Food Report. This number is expected to continue rising throughout 2022.
But hygiene isn’t the only reason hospitality companies are rushing to remove human contact from their support. In the wake of a pandemic-induced hospitality labor shortage, many hospitality businesses transitioned to contactless check-in/out to reduce staff dependency.
Post-pandemic, we can expect human-to-human get in touch with services in order to be rapidly traded for robot receptionists , facial scan check-in, voice guest control, robot delivery and automatic robot concierge assistants.
4. Chatbot like a digital assistant
Hoteliers are usually scrambling to meet 24/7 guest demands. Along with fewer personnel, chatbots are shifting through luxury to necessity. The particular percentage of hoteliers offering chatbots on their websites will be expected in order to rise to 29. two percent just before the end of 2022, up from only 14. 5 percent in 2019, based on the Stayntouch/NYU Tisch Center associated with Hospitality Report.
Think of the particular chatbot as a digital concierge, bringing the concierge desk to the palm of guests’ hands. This means the 24/7 ability to engage users, answer their questions and fulfill their requests. Marriott International’s Aloft Hotels created ChatBotlr, allowing guests to make requests through their smartphones, from toiletry deliveries in order to morning wake-up calls.
Hospitality companies might implement guest messaging applications via guests’ own smartphones, such as Knowcross, Runtriz, Zingle, Guestware or Beekeeper. They could also install voice co-workers like Volara or Intelity in the room.
5. IoT for space control plus customization
With the trend toward efficiency, sustainability and customization, IoT ( Internet associated with Things ) empowers hoteliers to keep up. When installed in a hotel room or short-term rental, IoT technology allows guests to personalize area settings such as room temperature and lighting. They may even reduce energy consumption by automatically turning off the particular lights when no one is making use of the room.
IoT enables hoteliers in order to not only tailor the experience to guests’ needs but also anticipate them. Imagine coming home after a night out to a room set at 70 degrees, with the bedside lamp plus aromatic diffuser already upon. IoT can gather sophisticated data to create these intuitive spaces.
6. Location-based services
Today’s travel is all about customized, localized experiences and hoteliers can use location-based services to create all of them. By seeing a guest’s location through their smartphone , food companies may offer more intuitive local recommendations. Without needing staff assistance, guests can instantly access local information, such while the nearest grocery store or the ideal pub in town.
A guest’s location can also improve daily marketing and guest satisfaction efforts. For example, employees can send special offers to guests’ mobile devices whenever they’re near the resort spa or bring water to a guest’s room post-workout. Additionally, knowing staff locations means quicker response times with regard to guests, like sending the nearest employee to the guest request on the fifth floor.
Hospitality technology revolution predictions
After a momentous year in history, the hospitality industry cannot expect a return to normal. Today’s traveler wants a lot more contactless support, self-service plus risk-free traveling. If food businesses are going to keep up, technology will be paramount.
Between gamified travel planning, VR tours, contactless services, chatbots, in-room IoT and location-based solutions, it’s a whole new world for hospitality players. Yet it’s up to us to stay in the game by embracing tech-enabled effectiveness, customization plus flexibility with open arms.